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Sheepmeat Council : Sheepmeat 2014
6 SHEEPMEAT COUNCIL OF AUSTRALIA ANNUAL MUSTER 2014 Ian McColl President, SCA President’s Report Welcome to the 2014 Annual Muster. Ian McColl SCA President Ian McColl has a mixed farming operation in the Cowra District of central NSW, growing canola, wheat and triticale. He also produces prime lambs for the export market. Ian has been recognised for his long term commitment to conservation farming. He became a member of the Sheepmeat Council of Australia in November 2008 and was elected to his current position of President in November 2011. He is a current member of NSW Farmers' Executive Council. 2013-14 has been a year of opportunities and challenges for the sheepmeat industry and despite difficult seasonal conditions for some regions, the outlook remains very positive. We have had the opportunity to showcase our industry in news headlines, to Government and at Producer Forums. The sheepmeat industry once worth less than a billion dollars is today worth around $3.9 billion a year, the largest exporter of mutton and live sheep and the second largest exporter of lamb, exporting to over 70 destinations, at the top end of the global sheepmeat market in terms of quality. Australia has increased sheepmeat access to world markets over many years due to the quality of our product, our favourable disease status and world class food safety and integrity systems. This publication, although not a comprehensive review, displays a range of programs, systems and activities that are undertaken on behalf of sheepmeat producers to underpin our market access, and ultimately return to produers. Many of the programs displayed are responsible for the industries optimistic outlook and future programs will be important for continued growth and ability to adapt to consumer demand. SCA have focussed on market access to ensure that there is a variety of market specifications available to accommodate the sheep industry's diverse production systems; to increase competition amongst buyers; and overall to maximise the prices farmers receive for their product. It was great to see in the second half of the year that return to producers reflected the positive position of the industry globally and 'farm gate returns' become respectable. Whilst sheepmeat exports have grown substantially, both economic and technical trade barriers hinder our industry from realising its full potential. In pursuit of freer trade, SCA has worked via an industry & Government partnership to ensure that access is not eroded through administrative, regulatory or policy impositions; and to secure a more favourable export market environment through strategic trade reform initiatives. Increased demand for our premium quality product means more action is needed to maintain the quality and increase supply on a consisent year round basis. One of SCA's key achievements in 2013-14 was overseeing the successful extension of the Sheep Cooperative Research Centre (Sheep CRC). SCA chaired the extension bid, which will deliver $15.5 million of government and $45m of industry in cash and in-kind contributions to support the continuation of the Sheep CRC's research from 2014 to 2019. The program has been designed to deliver significant and on-going improvements in productivity at all levels of the supply chain. We hope you enjoy this publication, a snap shot of what we've done, and the challenges and opportunities that lie ahead. As my final year as the President of SCA comes to conclusion in November, I would like to thank everyone who has committed time to the sheepmeat industry and supported me in my role. There are many people who have worked tirelessly to achieve today's successes and there many more who are committed to continual improvement of the industry. Positioning the industry SCA's main objectives for 2014-15 include: 1. Developing a 'blueprint' for 2015-2020, to capitalise and build on the optimistic outlook for the industry. 2. Progressing Trade agreements- supporting a comprehensive Free Trade Agreement (FTA) with China and to continue to progress the Trans Pacific Partnership and other emerging FTAs that will bring significant benefits to the sheepmeat. 3. Supporting a strong live sheep export industry through improving market access in the Middle East, North Africa and other markets. 4. Improve SCA's producer representation, including working with our members and the NFF to develop a more sustainable farmer representation model. 5. Improve feedback to producers, including abattoir monitoring, to improve on farm profitability
Sheepmeat 2015 2016