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Sheepmeat Council : Sheepmeat 2014
SHEEPMEAT COUNCIL OF AUSTRALIA ANNUAL MUSTER 2014 7 Kat Ferme Chief Executive Officer, SCA CEO’s Report Kat Ferme SCA Chief Executive Officer Dr Ferme served as SCA's Senior Policy Officer for two years prior to her appointment as CEO in December 2013. Kat grew up in the mid-north of South Australia and has worked extensively as a veterinarian in rural South Australia and Victoria. Kat holds a Bachelor of Veterinary Medicine and Surgery, a Bachelor of Science in Veterinary Biology from Murdoch University, WA and has completed postgraduate studies in ruminant nutrition through the Australian and New Zealand College of Veterinary Scientists. Kat Ferme, Chief Executive Officer of the SCA pictured with George Christensen MP at a Free Meat Week BBQ. This has been a year of change for SCA, including the departure of Ron Cullen after 5 years as the Chief Executive Officer (CEO). His tenure involved significant input into the Sheepmeat Industry Strategic Plan 2010-2015 and strong leadership and guidance through the times surrounding events in the live export sector, all of which have greatly assisted in the positive positioning of the sheepmeat industry today. With the departure of the CEO comes the recruitment of another. After joining the SCA team in 2011 as the Senior Policy Officer -- Animal Health and Welfare I was appointed CEO in December 2013. The first six months in the role have proved exciting, rewarding and at times unpredictable. The new Government has shown interest in many issues, including; keeping the trade agenda moving at a rapid pace to open markets and conclude FTAs; reviewing the grass fed beef transaction levy with potential collateral damage to a progressive sheepmeat industry, and; opening their minds to opportunities in agriculture through the Ag Competiveness process. Alongside changes to executive leadership at AHA and MLA over the past twelve months, the result has been a busy agenda with multiple opportunities for SCA and the sheepmeat industry. The financial position of SCA has remained steady, however the pressures facing our farm organisation member bodies has tested our capacity to fund lobbying activities and has required strict prioritisation of issues to lobby Federal Government. Funding provided through AHA and the RMAC have and will continue to strengthen SCAs position to represent producers' interests on issues affecting industry management, systems and programs. Co-funded projects with MLA have allowed us to increase our engagement with producers. Council have been able to meet with and hear from many producers over the past twelve months at regional forums about issues affecting them, and gain feedback on MLA's marketing and research, development and extension programs. This information has been helpful to the sheepmeat industry to prioritise projects. Many organisations and new comers to the advocacy and policy sector strive for the day when the workload becomes more proactive and less reactive. Unfortunately the multitude of groups working in agriculture to represent producers often leads to resource constraints and a diluted voice. In 2014, SCA and many organisations of the NFF have been involved in another assessment of the Farmer Representation Model. Whilst we await the final outcomes of the review before determining a new model, SCA is sure that the best thing for our heavily export focussed industry is a united voice for sheepmeat producers. In March, SCA welcomed Heidi Reid to the team as the Senior Policy Officer- Animal Health and Welfare. Heidi certainly complements the highly dedicated team who bring on farm and industry experience. I would like to thank the team for their remarkable ability to produce great results under pressure. Their continued hard work has achieved many goals for the industry with some of the highlights outlined in this publication. Finally, I would like to acknowledge the Sheepmeat Councillors for the time they have taken to represent and promote the interests of sheepmeat producers. Although the job is exceptionally rewarding at times it is also highly demanding. It's these volunteers who take the time away from their business, for the betterment of the sheepmeat industry that makes things happen.
Sheepmeat 2015 2016