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Sheepmeat Council : Sheepmeat 2014
16 SHEEPMEAT COUNCIL OF AUSTRALIA ANNUAL MUSTER 2014 PRODUCER ENGAGEMENT SCA holds producer forums across the country in 2014 These forums have been used to provide an overview of Sheepmeat Council’s role, goals and priority areas. They have also given producers an opportunity to hear about and provide feedback on MLA’s marketing and research, development and extension programs. The feedback has been used by SCA to help the sheepmeat industry to prioritise projects and develop objectives for R&D and marketing over the next five years. Forums have raised a range of issues that need to be pursued, including: • Improve youth engagement and promote career pathways in the sheep industry; • Extension is critical in relation to productivity but also to maintain Australia’s favourable animal health status; • Community engagement is needed to increase community awareness of livestock production; • Grass fed supply chains could be developed; • Update information regarding returns to the farm gate for the investment of levy dollars; • Genetics continues to be critical, however greater adoption is necessary; • Labour efficiencies are key to improving profitability; • Better understanding of pasture production / feed bases; • Meat eating quality requires more research especially for the Lamb brand. Locations and Dates: • Tasmanian Sheepmeat Producer Forum – Launceston – 25 February 2014 • Western Australian Beef and Sheepmeat Producer Forum – Kojonup (held in conjunction with Cattle Council of Australia) – 1 April 2014 • Queensland Sheepmeat Producer Forum – Barcaldine – 10 May 2014 SCA continues increase its engagement with producers. In 2014, with support from MLA and our members, SCA held a number of regional forums. Rupert Gregg SCA Director Rupert Gregg is a grazier from the Tasmanian midlands. Rupert holds degrees in Rural Science and Agricultural Economics from the University of New England. He is a former Board Member of the Meat Research Corporation (1993- 1998), TFGA Board Member (2007- 2012) and TFGA President (2005). Rupert has been a Councillor on SCA between 1985-1994 and 2013- present. Rupert played a key role in organising the first producer forum in Launceston, Tasmania. SCA CEO Dr Kat Ferme addressing the crowd at the Queensland Sheepmeat Producer Forum, Barcaldine QLD. • Victorian Sheepmeat Producer Forum – Bendigo – 24 June 2014 • South Australian Sheepmeat Producer Forum – Roseworthy – 29 August 2014 • New South Wales Sheepmeat Producer Fourm – TBD Rupert Gregg -- SCA Director
Sheepmeat 2015 2016