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Sheepmeat Council : Sheepmeat 2014
18 SHEEPMEAT COUNCIL OF AUSTRALIA ANNUAL MUSTER 2014 MARKETING, MARKET ACCESS & TRADE Building international relationships to improve market access The Australian sheepmeat industry is highly export-orientated, exporting to over 70 overseas destinations, and at the top end of the global sheepmeat market in terms of quality. Lamb exports generated $1.31 billion in returns in 2013, with a similar retail value being realised on the Australian domestic market. The vast majority of Australian mutton (around 96%) is also exported, worth around $630 million in 2013. Today Australia is the largest exporter of mutton and live sheep, and the second largest exporter of lamb. Increasing market access ensures there is increased competition for our product, helping to improve farm-gate returns for producers. SCA works closely in partnership with industry and government to maintain and open new sheepmeat markets. Having a diverse range of markets has allowed the sheepmeat industry to maintain growth in exports, without becoming overly reliant on any one market. SCA works on behalf of sheepmeat producers in a number of ways to help maintain and improve market access for our product: • Supporting Free Trade Agreements (FTAs) • Monitoring residues and contaminants • Maintaining Australia’s animal health status • Supporting the integrity of Australian lamb’s premium status through Research and Development • Marketing campaigns (domestic and international) For more information please visit the SCA website for our submissions to Government on a range of issues, including; the Agricultural Competitiveness White Paper; the inquiry into Australia’s trade and investment relationship with countries of the Middle- East trade inquiry; and, the inquiry into the Korea-Australia Free Trade Agreement. Representatives from the Australian, New Zealand, and the United States sheepmeat industries on the 2013 TriLamb tour. Jeff Murray SCA Vice President Jeff runs a successful Border Leicester Stud and has been selling rams to regular clients for over 30 years. With a keen interest in genetics he registered a SAMM stud in 2003 and has expanded quickly to meet market requirements using embryo transfer and artificial insemination programs. A strong advocate of the NLIS, his property is Flockcare accredited. Jeff was elected as SCA Vice President in August 2012. Jeff Murray is a member of the red meat industry's marketing taskforce and represented Australia at the 2013 TriLamb conference and the 2014 American Sheep Industry Conference. Jeff Murray -- SCA Vice President.
Sheepmeat 2015 2016