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Sheepmeat Council : Sheepmeat 2014
SHEEPMEAT COUNCIL OF AUSTRALIA ANNUAL MUSTER 2014 19 MARKETING, MARKET ACCESS & TRADE Building International Relationships Building relationships with our trading partners and other international producer groups is essential to maintaining market access. SCA is committed to these relationships which aim to increase the consumption of Australian sheepmeat. One of SCA’s most important international relationships is the TriLamb Group. The Tri-Lamb Group is a collaborative initiative between Australia, New Zealand, and United States’ lamb producers to increase awareness in the United States of the nutritional value of lamb and its place in a healthy American diet. The United States continues to be our highest value market, worth around $400 million annually. In September 2013, SCA hosted the 10th TriLamb conference in Canberra, including a farm tour of Central West New South Wales. The tour provided a great chance to discuss emerging issues facing production in all three countries and how to improve lamb consumption in the United States. More recently, SCA President Ian McColl, SCA Vice President Jeff Murray and Chief Executive Officer Kathleen Ferme visited the United States from Monday 20th to Saturday 25th January 2014. The market access trip allowed SCA to build its relationship with the US sheep industry by attending the annual American Sheep Industry Conference and addressing the American Lamb Board. Some of the other objectives of the tour included; a chance to review retail and foodservice outlets for Australian lamb and associated MLA marketing support programs; meet with US government and industry representatives, consultants and Australian government regarding trade and market access issues; and meet with MLA business development and market access staff. SCA also seeks to build relationships with emerging markets. In May 2014 SCA and MLA hosted a trade delegation of Japanese meat retailers, collectively responsible for 80% of Australia’s sheepmeat exports to Japan. The delegation visited SCA President Ian McColl’s property at Koorawatha and the NSW DPI’s Cowra research station. Japan is a small but growing market for sheepmeat. The delegation was well timed to discuss the potential to expand the trade to Japan, given the signing of a Japan- Australia Free Trade Agreement. SCA President Ian McColl (right) hosted a Japanese trade delegation on his property at Koorawatha, NSW. Judy Taylor SCA Office Manager Judy joined SCA as Office Manager in January 2009, providing support to the President, Chief Executive Officer and SCA Council. In addition to providing administrative support and managing the finances, Judy is engaged in stakeholder relations, organising SCA meetings and trade delegations, and keeping the SCA team functioning. Judy Taylor -- SCA Office Manager. BUILDING INTERNATIONAL RELATIONSHIPS TO IMPROVE MARKET ACCESS
Sheepmeat 2015 2016