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Sheepmeat Council : Sheepmeat 2014
20 SHEEPMEAT COUNCIL OF AUSTRALIA ANNUAL MUSTER 2014 Australia has enjoyed unparalleled access to world markets over many years due to the quality of our product, its favourable disease status and world class food safety and integrity systems. This has resulted in 53% of Australian lamb going to some 70 overseas destinations. Lamb exports generated $1.31 billion in returns in 2013, with a similar retail value being realised on the Australian domestic market. The vast majority of Australian mutton is also exported -- with the volume to key markets and the corresponding value of these exports depicted by the following graphs. Whilst sheepmeat exports have grown substantially, unfortunately both economic and technical trade barriers hinder our industry from realising its full potential. These barriers render some markets un-serviceable or constrain their potential. Ready access to a diverse range of markets is vital to the prosperity and growth of Australia’s sheepmeat industry. MARKETING, MARKET ACCESS & TRADE Maintaining and improving market access – our key priority
Sheepmeat 2015 2016