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Sheepmeat Council : Sheepmeat 2014
26 SHEEPMEAT COUNCIL OF AUSTRALIA ANNUAL MUSTER 2014 RESEARCH & DEVELOPMENT Industry invests in meat eating quality and MSA system Ensuring consumers are able to make informed choices and able to feel confident about purchasing consistent high-quality of Australian sheepmeat is essential to the industry’s success. Ensuring consumers are able to make informed choices and able to feel confident about purchasing consistent high-quality of Australian sheepmeat is essential to the industry’s success. The MSA (Meat Standards Australia) program has made a significant difference to eating quality by focusing on the key on-farm and off-farm factors that maintain eating quality. MSA helps consumers differentiate between lamb that is good every day, better than every day and premium. Genetic differences are the primary cause of the difference between lamb that is good and lamb that is premium and there is more variation within breeds than across breed. These genetic differences are due to part to intra muscular fat (IMF) and selection for lean meat yield (LMY). SCA Treasurer David Boyle represents the sheepmeat industry on the AUS- MEAT Australian Meat Language & Standards Advisory Committee and MSA Committee said, “Industry is focusing on the challenge of continuing to improve LMY whilst maintaining eating quality. The sheepmeat industry is investing in developing new tools for both genetics and measurement within the supply chain that will help producers understand how to manage eating quality”. Over the next twelve months SCA will continue to focus on ensuring industry investments in meat eating R&D deliver benefits across the supply chain. David Boyle SCA Treasurer David is a fifth generation mixed farmer and sheepmeat producer from York in Western Australia, located 100 kilometres east of Perth in the Avon Valley. David also runs a hay contracting business and exports hay to Japan. David has been a Director of the Council during the periods 1991 to 2004 and 2007 to present. He is a member and former chairperson of the PGA Livestock Committee. David Boyle represents sheepmeat producers on the AUS-MEAT Australian Meat Language & Standards Advisory Committee and MSA Committee. David Boyle -- SCA Treasurer "Investing in eating quality research and systems like MSA ensures producers receive a premium for their product and are rewarded with higher farm-gate returns"
Sheepmeat 2015 2016