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Sheepmeat Council : Sheepmeat 2015 2016
SHEEPMEAT COUNCIL OF AUSTRALIA ANNUAL MUSTER 2015-16 13 Sheepmeat Industry Strategic Plan 2010-2015 Review/Achievements poll tests, development of decision-support software such as Pedigree MatchMaker and RamSelect as well as extension programs to integrate these messages with other nutrition messages such as Bred Well Fed Well workshops (see information box). Strategic theme 2: Quality encompassed improving both eating and nutritional quality of lamb but also mechanisms of feedback to facilitate improvement throughout the supply chain. The MSA lamb and sheepmeat program has been developed from more than 90,000 consumer taste tests of lamb and sheepmeat products. This has included 9,000 cuts of meat involving 15,000 consumers. The MSA program has delivered considerable eating quality benefits to the Australian lamb industry. In 2014/15, almost 3.5 million lambs were processed and trademarked as MSA, an increase of 25% from 2013/14. In total, 21,680 producers are registered to supply MSA lamb and sheepmeat and there are 20 MSA licensed sheepmeat processors and 16 MSA licensed lamb brands at June 30, 2015. As measurements for quality traits become more accurate feedback to producers becomes more important so that changes can be made improve compliance. Livestock Data Link (LDL) has been developed by MLA to correlate information on carcases from different processing plants which can be interrogated by producers to gain an understanding about how their lambs are performing. Trials of LDL commenced in 2015 (see information box for more information on LDL). Ensuring long-term sustainability and addressing the impact of invasive weeds and pests was the major focus of Strategic theme 3: Environment. While much R&D has been undertaken, and is continuing, as the industry operates in a carbon economy, greenhouse gas mitigation and adaptation to climate change and responding to community concerns are still very important. Mitigation studies over the past five years were focused on the twin objectives of productivity gains and greenhouse gas reductions. The productivity analyses suggest a number of farm practices will increase productivity by 10% or more and it is believed that the greatest economic benefits come from those methane mitigation strategies which increase animal productivity and have low costs for implementation. Maintenance and growth of lamb and sheepmeat markets will always be a priority for industry, in particular removing impediments in export markets but equally important is ensuring that consumers have a great experience when they eat lamb STRATEGIC ACHIEVEMENTS SHEEPMEAT INDUSTRY STRATEGIC PLAN 2010-2015 REVIEW/ACHIEVEMENTS Livestock Data Link The Livestock Data Link (LDL) program has developed significantly since 2010 from a proof-of-concept pilot, to a system that is being used by processor supply chains covering both sheep and beef carcase feedback. Initially the program was focused in the beef sector however in 2012, JBS implemented a pilot for LDL across its southern processing plants and supply chains. The initial pilot aimed to deliver enhanced feedback for sheep and lambs. The LDL system is designed to be integrated with the NLIS database and this allows correlation of information on individual carcases or groups of carcases. A producer can see their carcase information across all complying processing plants. Reports can be generated so the producer can quickly see the level of compliance against selected criteria and the estimated cost of non-compliance on a per head and per kilogram basis. LDL also offers easy accessibility to references and links for the user to gather more knowledge in order to lift compliance rate. Non-compliance is a major issue in the lamb industry. A study1 conducted to estimate the potential cost of non-compliance for lamb sold into the domestic market identified that on average 22.5% of stock were non-compliant at a possible cost to the industry of $6.5m/annum. LDL also allows processors to inform producers about animal health issues that can be avoided with better management such as issues around vaccination sites and grass seed contamination. In May 2015 JBS launched the LDL feedback tool to its JBS Assured suppliers. JBS Australia farm assurance supply chain manager Mark Inglis says ‘LDL is a way of interpreting kill data for lambs. This includes lean meat yield and is in a format that allows the data to be compared with the performance of other animals, for example how a supplier’s lambs compared with others killed on the same day at the same plant,’ he said. ‘The data is also being used to train buyers and help fine tune their buying skills. There still needs to be more work done to improve accuracy, develop carcase scanning technology and educating producers before JBS will use lean meat yield in a payment system but it is progressing well.’ 1 ProAnd Associates Australia Pty Ltd 2014, Livestock Data Link – Industry Analysis