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Sheepmeat Council : Sheepmeat 2015 2016
SHEEPMEAT COUNCIL OF AUSTRALIA ANNUAL MUSTER 2015-16 19 STRATEGIC PLANNING • Improved access of Australian sheepmeat to key global markets: new market opportunities valued at $61 million by 2020 and $334 by 2030. • The establishment of a collaborative sheep innovation centre to succeed the Sheep CRC in 2019. • Continuous improvement in product quality: quality increased by 2 MSA consumer points by 2020 whilst maintaining or improving lean meat yield. In SISP 2020 the priority areas for the sheepmeat industry investment are presented in a series of 11 themes which are not listed in order of importance, but rather to align with corresponding priorities in MISP 2020. Each theme has a determined outcome, estimated industry benefit at 2020 and 2030, activity-level key performance indicators (KPIs) that are measurable, and imperatives and activities with which to achieve the KPIs. In many cases activities cross themes, as the themes are not mutually exclusive, and this is referenced wherever possible. The full details of SISP 2020 can be found at www.sheepmeatcouncil.com.au but a summary of the themes and some details are as follows: Theme 1 – Wellbeing of the animals within our care The outcome from this theme is to increase community support for sheep industry practices on the 2015 baseline. It is estimated that an annual investment of $7.6m would deliver a net increase in industry income of $148m by 2020 ($760m by 2030). The overall benefit cost ratio is 4.3:1 at 2020 (9.2:1 at 2030). It is imperative that there is continuous improvement of sheep health and wellbeing, and the risk and impact of emergency and endemic disease is minimised if the outcome and benefit for this theme is to be achieved. Examples of key activities to achieve these imperatives are: • Achieve enhanced animal welfare outcomes through the adoption of consistent, science-based practises. • Undertake active programs of targeted surveillance to maintain assurance of the absence of key diseases. • Increase the flow of information from abattoirs to producers in relation to endemic disease issues to enhance decision making. Theme 2 – Stewardship of our environmental resources An annual investment of $2.1m is estimated to deliver a net increase in industry income of $19m by 2020 ($200m by 2030) with the overall benefit cost ratio being 2:1 at 2020 and 8.8:1 at 2030. These benefits will be achieved by: SHEEPMEAT INDUSTRY STRATEGIC PLAN 2010-2015 PREVIEW/OBJECTIVES Sheep Industry facts • Australia has about 6% of the world’s sheep population with China having the most sheep. • Australia produces approximately 8% of the world’s lamb and mutton supply. • Around 200,000 people are employed in the red meat industry, including on-farm production, processing and retail. • 53,200 are employed in meat processing. • 43,012 are employed in farm enterprises with sheep and lambs. • The total area operated by farms with beef cattle and lambs and sheep is around 52% of Australia’s land mass. • Australia exports around 57% of its lamb and around 96% of its mutton. • The lamb and sheep industry (including live export) in 2013-14 contributed around 6% to total farm export value of $41 billion. • During the last 10 years (2014-15 compared with 2004-05) the value of the sheepmeat industry has seen significant increases as follows: • The value of Australian lamb exported is $1.78b, up 154% on 2004-05. • The value of Australian mutton is worth $826m, up 98%. • The US was Australia’s highest value lamb export market, worth $533m and up 79%. • The value of lamb exports to the Middle East is $442m, up 767%. • The value of lamb exports to China is worth $191m, up 992%. • The value of domestic retail is $2b, up 30% on 2004-05. Sources: Meat & Livestock Australia, 2014: ABS Agricultural commodities 2012-13, MLA Beef & Sheep Facts, Mintrac Employment profile of the Australian Meat Industry.