by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Sheepmeat Council : Sheepmeat 2015 2016
20 SHEEPMEAT COUNCIL OF AUSTRALIA ANNUAL MUSTER 2015-16 STRATEGIC PLANNING Sheepmeat Industry Strategic Plan 2015-2020 Preview/Objectives (continued) • New methodologies developed to enable sheep producers to capture revenue from carbon credits. • Indicators will be developed and regular monitoring will demonstrate improvements in sheepmeat industry environmental sustainability. • Better control of weeds and invasive animals. • Management strategies and improved climate forecasting to provide technical solutions to mitigate 80% of the potential productivity falls due to climate change (estimated at -1 .9% by 2020 and -8 .0% by 2030). Theme 3 – Red meat in a nutritious and healthy diet This theme is about positioning red meat as a preferred component in a healthy diet. It will be deemed successful if consumer satisfaction of the value of lamb and sheepmeat in a balanced diet is improved from the 2015 baseline and lamb is on Australian household menus at least once a week. An annual investment of $1m is estimated to deliver a net increase in industry income of $6m by 2020 ($34m by 2030). The overall benefit cost ratio is 1.3:1 at 2020 (3.1:1 at 2030). Theme 4 – Efficiency and value in trade and market access Australia exports around 57% of its lamb and 96% of its mutton so it is imperative that there is a focus on reducing economic and technical barriers to trade. It is estimated that new market opportunities (such as Europe and India) could be worth $61m by 2020 and $334m by 2030. Industry needs to partner with Government to address non–tariff barriers impacting the sheep and sheepmeat sector as well as defending existing favourable access conditions in export markets. If this is achieved there is a calculated benefit cost ratio of 4.5:1 at 2020 and 10.2:1 at 2030. Theme 5 – Marketing and promoting sheepmeat and livestock This theme is focused on developing new and existing export markets as well as the domestic market. In the domestic market there will be several activities to promote lamb as well as working with retail and food service operators to raise standards of presentation, quality and merchandising to ensure lamb and sheepmeat are cuisine-relevant and competitive with alternative meat proteins. In developed and developing export markets the trade (importers, retailers, food service operators) should be prepared to pay a price premium for Australian sheep and sheepmeat products compared to other import competitors based on perceptions of food safety, integrity and quality. For an annual investment of $15.2m it is estimated to deliver a net increase in industry income of $270m by 2020 ($648m by 2030). The overall benefit cost ratio is 3.8:1 at 2020 (6.2:1 at 2030). Theme 6 – Optimising product quality and cost efficiency The imperative for this theme is improving quality and compliance via enhanced supply chain information. The key performance indicators that will demonstrate that this has been achieved are: • Tools are developed to provide objectives and accurate measurement of all key attributes and where required, relevant changes are made to the meat and livestock specification language. • Improvements in sheepmeat eating quality are made while maintaining or improving lean meat yield. • Commercial supply chains implement payment options that reflect real value differences across key quality, yield and integrity attributes. • Accurate and timely industry wide statistical information, analysis and forecasts are made available to the satisfaction of stakeholders to facilitate optimal decision making. The major payoff for achieving these outcomes is beyond SISP 2020 but for an annual investment of $7.5m it is estimated there will be an increase in industry income of $64m by 2020 and $555m by 2030. The overall benefit cost ratio is 1.8:1 at 2020 and 6.6:1 by 2030. Theme 7 – Guaranteeing product and systems integrity The outcome for this theme is that industry standards for process and product compliance are met at all times. This is critical for our export markets and the planned activities are focused on having Launching the SISP in September 2015 are Kate Joseph SCA past President, Minister for Agriculture Barnaby Joyce and Kat Giles SCA CEO.