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Sheepmeat Council : Sheepmeat 2015 2016
32 SHEEPMEAT COUNCIL OF AUSTRALIA ANNUAL MUSTER 2015-16 INDUSTRY LEADERSHIP The Sheepmeat Council of Australia, with funding from Meat and Livestock Australia, is providing a range of exciting opportunities for sheepmeat producers to develop their leadership capability through the “Building leadership capability for the sheep industry” project. The three-year project aims to ensure that the Australian sheep industry attracts and retains people with leadership skills to contribute to the long-term viability of the industry by developing industry capability and capacity. The success of the Australian sheepmeat industry over the past 20 years has been attributed to strong leadership, sound policy development and a strategic plan that informed critical marketing and R&D investment. Through the Sheep Industry Strategic Plan 2015-2020 (SISP 2020) consultation process, the industry has identified that a key issue to be addressed is ensuring effective industry leadership, capacity and capability in the areas of policy development and producer capability. The SISP consultation process deduced that effective policy and strategy development underpins decisions for levy investment and therefore the long-term viability of the industry. However, it was also noted that capability in this area is diminishing. The sheepmeat industry recognises the need to continue to develop capacity, ensuring the industry is well equipped with people who can contribute to the industry’s viability by directing and implementing MLA R&D outcomes and capitalising on MLA marketing achievements. The ‘Building Leadership Capability for the Sheep Industry’ project aims to ensure continued investment in the development of leadership, capacity and resilience of the sheepmeat sector. Over the next three years, SCA will be undertaking a number of activities to build leadership capability for the sheep industry. The program intends to develop a cohort of emerging leaders for: • Succession planning and strategic contributions on boards, committees and in the sheep industry and communities as a whole. • To develop the skills and experience of industry participants in the sector. • To develop forward thinking strategic leaders who can actively contribute to the industry and sheep production into the future. • To ensure that MLA R&D and Marketing outcomes are widely communicated. Building Capability for the Sheep Industry Engaging young sheep producers a winner at international sheep industry meetings The Australian sheepmeat industry is working with counterparts from the United States (US) and New Zealand to grow the consumption of lamb in the US and collaborate on issues affecting production in all three countries. The peak sheep meat ranching organisations from Australia (Sheepmeat Council of Australia (SCA)), United States (American Sheep Industry Association), and New Zealand (Beef & Lamb New Zealand) - met together in Reno, Nevada in January 2015 in conjunction with the American Sheep Industry Convention. At the meeting producer leaders reaffirmed their commitment to a collaborative marketing program in the United States that seeks to grow consumer demand for lamb through increased awareness of its nutritional benefits. “We have many common interest areas outside of marketing. By collaborating we can help ensure a profitable long-term future for sheep producers in all three countries.” Said Mr Jef Murray, President of the Sheepmeat Council of Australia “One of the most exciting developments however was agreement to engage young ranchers (producers) in the program.” “SCA selected Jamie Heinrich from Kangaroo Island in South Australia to attend the TriLamb meeting and American Sheep Industry Convention. Jamie brought a lot of enthusiasm to the meeting and sparked the interest to have more young producers involved,” Mr Murray said. “Participating in the meetings in the US was an invaluable experience for me. I have learnt a lot about the issues that US ranchers are facing, with many similar to those faced by Australian producers” Mr Jamie Heinrich said. “I have had experience working on-farm and in the processing sector. This opportunity allowed me to see the other end of the supply chain and gain knowledge about the factors which influence our markets.” “I am keen to continue working with SCA and producer groups from the US and New Zealand to share knowledge and ideas which will not only help me, but also the future of the Australian and global sheep industries.” The three countries have agreed to continue to engage young producers around issues affecting the sheepmeat industries in the respective countries and hope to hold similar meetings in the future.