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Sheepmeat Council : Sheepmeat 2012
SHEEPMEAT COUNCIL OF AUSTRALIA ANNUAL MUSTER 2012 29 The Red Meat Advisory Council Ltd RMAC comprises a membership of five Peak Industry Councils, including Cattle Council of Australia (CCA), • representing Australia’s grass-fed beef production sector; Sheepmeat Council of Australia (SCA), • representing the sheepmeat production sector; Australian Lot Feeders’ Association (ALFA), • representing the grain-fed beef production sector; Australian Meat Industry Council (AMIC), • representing Australia’s red meat processors, retailers, wholesalers and smallgoods operators; and, The Australian Livestock Exporters’ Council • (ALEC), representing the livestock export sector. In addition, the Goat Industry Council of Australia (GICA) holds an observer status with RMAC. RMAC has five principal functions: 1. Providing advice to the Minister on cross- sector or whole-of-industry matters; 2. Development and monitoring of the Meat Industry Strategic Plan (now in its third iteration as MISP3), the industry’s overarching strategic framework; 3. Custodianship of the Memorandum of Understanding (MoU) between the Commonwealth and Industry; 4. Management of investment reserves (collectively known as ‘The Fund’) to generate income to support policy bodies in their respective obligations under the MoU and provide capital funding if and as needed for (multi-sector) crisis management; and, 5. Facilitate a forum for the five Peak Industry Councils to discuss multi-sectoral policy issues. RMAC has led and/or helped progress a number of areas in 2011-12, a task made possible through the collaborative and co- operative efforts of its members and industry Service Companies, Meat and Livestock Australia, the Australian Meat Processor Corporation and LiveCorp: • Compilation of the red meat and livestock industry submission to the Federal Government’s National Food Plan Issues Paper. The submission represented the culmination of industry priorities related to the sustainability and security of food production and resources in the future. RMAC will maintain its involvement in this important initiative, with a Green Paper due for release and comment from mid 2012. RMAC continues to lead an all-of-industry • position to allow Australia to capitalise on the growing volume and value of EU beef markets. With active input from its members, RMAC has made considerable progress towards modernising the traceability and verification parameters associated with this market. The development of new pathways to enhance quota utilisation will be a key focus in 2012-13. The industry, government and community • response to poor welfare practices identified in processing cattle in Indonesia exported from Australia represented an unprecedented challenge in 2011-12 . The issue, and the government and public responses that followed, highlighted that the expectations long bestowed upon our industry as custodians of animal welfare now extend well beyond our borders, and across all species. RMAC’s contribution to this matter, while behind the scenes, was – and remains – to both help the industry identify and attain a long-term resolution to this complex issue, and develop a more systematic and structured framework for crisis management at a whole-of-industry level. An active oversight in the implementation • of MISP3 is an important step in ensuring the significant efforts, time and expense that went into identifying and refining the industry’s strategic priorities are capitalised on. This presents both a challenge and an opportunity to showcase our industry. RMAC’s activities in this area deliberately align with the review and developmental efforts underway for the Sheepmeat and Beef Industry Strategic Plans (SISP and BISP), respectively. Efficiency and functionality across our • industry structure requires a desire for continuous improvement and strong governance. The resource pressures enveloping the policy arm of industry are at unprecedented levels, and will require a comprehensive, long-term solution. RMAC’s members have engaged their respective sectors on this issue, with a resounding recognition of the critical – albeit less tangible – role of industry administration advocacy, and policy development. RMAC is uniquely well-placed to help its members, and the industry as a collective, determine a vibrant and effective approach to these roles in the future. Angus Hobson CEO Red Meat Advisory Council Limited (RMAC) was formed in 1998 as a single industry touch-point for the Federal Government when dealing with cross-sectoral matters.